The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

Holiday Weekend Cocktail Picks from the Pros

And just like that, July is upon us. Ahead of the July Fourth holiday weekend, we asked marketers of liquor brands to share their top summertime cocktail pics. Read on for their simple and refreshi...

Simply put, holiday gift guides are the biggest press opportunity of the year for products, and these placements can have a big impact on your end-of-year sales goals. We heard from Nora Wolf (foun...

Wellness Wherever You Are

The wellness industry has seen exponential growth over the past few years, with both physical locations and digital platforms popping up to help consumers’ fitness, mental health and more. We could...

Back to In-Person Events: A Look Forward to Miami Swim Week

Contributed by Lori Riviere Miami Swim Week will return to a fully in-person event next month after being canceled in 2020 due to the pandemic. It is set to take place from July 8-12 anchored b...

What to Wear: Summer Fashion Picks

Wondering what to wear this summer? After a year (and change) spent in sweats, we’ll be the first to say that getting dressed again feels a bit foreign. As such, we rounded up top styles for women ...

7 Elements To Have In Your Brand Guidelines

Contributed by CADA Consult Your company has values, a personality, and a mission; all together, you have your brand identity. Your brand identity is how you want your customers to think of you ...

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