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Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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LaForce Last summer, agency founder James LaForce appointed Olita Mills as president of LaForce, staying on to work closely with clients and internal teams alike. Since then, the company has lau...
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KCD KCD has set the industry standard for four decades, representing luxury fashion brands including Balmain, Tom Ford, the CFDA, Maison Margiela and many more. With offices in New York, Los Ang...
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Sandrine Charles Consulting PR specialist Sandrine Charles started her consultancy in 2016, focusing on fashion, lifestyle and entertainment communications. She’s the brains behind recent projec...
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Over 85% of publishing houses now use affiliate marketing programs to drive revenue. We delved into what this means for brand marketers and PR pros in our digital event with Chloe Reznikov, GM, Com...
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Skincare brand ​​SkinCeuticals tapped bicom for guidance on creatively highlighting its hyaluronic acid serum products. The team determined that the best way to explain and position the serums in a...
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The start of fall means it’s time to refresh our closets, kitchens and bar carts to reflect the new season, and one easy way to get in the spirit (pun intended) is with an interesting cocktail. It’...
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