The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

Data can seem unsexy and to creatives, not our forte, but the reality is that marketing and PR pros can leverage data to show the indispensability of the work we do. We heard from Flaunter’s Claire...

The Latest Venue Openings & Updates

Venues are opening up left and right again, and we’re particularly excited to have fresh spaces to host our networking events at. From NY to LA, these chic spaces feature the best in design, dining...

Brands We Love: LINDBERG

With over 100 design awards to its name, family-owned eyewear brand LINDBERG is more than a fashion favorite. The Danish aesthetic values technical innovation and minimalism over ornamentation – s...

Pro Strategies for Handling RFPs

While it’s exciting to see tons of new opportunities opening up of late, new business pitches have long been a pain point for many. We set out to uncover the best approaches to RFPs, and how compan...

Hamptons Happenings to Know

After a summer off, some of the most exciting events out East are back to their regularly scheduled programming. From sunset soirées enjoying the best in food and wine, to annual fundraisers and to...

Five Minutes With Julia Melbourne

Meet Julia Melbourne, the founder and director of Iris Public Relations. Having worked in-house for the likes of Margiela, Stella McCartney, Agent Provocateur and Topshop, Julia treats clients of h...

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