Journal
Planning an event in the Hamptons comes with its own unique set of challenges, and success depends on thoughtful strategy and insider know-how. In this guide, Margaret Short, senior communications director at Carfrae Consulting, and Kelly Brady, founder and CEO of Brandsway Creative, share their top dos and don’ts for executing standout events out East, drawn from years of experience producing ...
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Skincare brand ​​SkinCeuticals tapped bicom for guidance on creatively highlighting its hyaluronic acid serum products. The team determined that the best way to explain and position the serums in a...
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The start of fall means it’s time to refresh our closets, kitchens and bar carts to reflect the new season, and one easy way to get in the spirit (pun intended) is with an interesting cocktail. It’...
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Last week we wrote about the return of in-person events at NYFW, which we're seeing in full force all around the city. That prompted us to consider what events might look like in general through th...
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New York Fashion Week takes over the city September 8-12, with the return of in-person shows and IRL events. Over 90 designers will show their collections in venues all over the city, and countless...
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After being rescheduled from March, the Armory Show makes its highly-anticipated return to NYC early in September. We’re particularly looking forward to hosting our annual members’ private receptio...
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It can feel as though the influencer marketing landscape is ever shifting, making it a challenge to stay on top of the latest trends and best practices. In our digital event, ‘What’s Next in Influe...
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