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Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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Contributed by Lori Riviere  Miami Swim Week will return to a fully in-person event next month after being canceled in 2020 due to the pandemic. It is set to take place from July 8-12 anchored b...
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Wondering what to wear this summer? After a year (and change) spent in sweats, we’ll be the first to say that getting dressed again feels a bit foreign. As such, we rounded up top styles for women ...
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Contributed by CADA Consult Your company has values, a personality, and a mission; all together, you have your brand identity. Your brand identity is how you want your customers to think of you ...
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We recently spoke with leaders in the experiential and event space to hear their expectations for the near-future of live events, which are ramping up this summer. As one pro pointed out, we’re alr...
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Contributed by Tim Maleeny, Chief Strategy Officer, Havas New York As rising vaccination numbers merge with the number of people already exposed to Covid, our year-long crawl toward herd immunit...
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Contributed by CADA Consult Do you want to use Instagram to solidify your brand identity? And are you wondering how to emerge through all the noise? One crucial element is to have a holistic aes...
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