The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

Freelancer Spotlight: Raquel Grassano

Meet Raquel Grassano, an LA-based events pro. Her company, Strukture LA, is the product of ten years working in event production, from after parties to experiential to food festivals. She gave us a...

Why Should You Add Music Into Your Marketing Mix?

Written by CADA Consult Music is such a powerful tool when trying to provoke specific emotions. And emotions play a significant role when we want to purchase a product or service. So, why should...

How to Create A Visually Compelling Eventscape

Who's ready to party? Us too. Now that events are slowly and safely making their way back into our lives, we're seeing an emphasis on meaningful gatherings, whether that's a brand activation or a d...

The Data You’re Probably Missing in Your Business Right Now

Contributed by Flaunter Gone are the days when an agency could send off a bunch of flowers to a journo and call it a job well done. In an ever-changing world, more is being asked of us as PR pro...

Freelancer Spotlight: Elyse Koenig

Meet Elyse Koenig, an LA-based consultant with clients across beauty, health and wellness. Elyse got a taste of all the industry angles before going out on her own, from the NYC agency scene to wor...

The Rise of Social Impact PR

The events of the past year or so have underscored the urgency of our social and environmental responsibilities, though these are issues we’ve long been facing. It makes sense, then, that some cons...

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