Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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While it’s exciting to see tons of new opportunities opening up of late, new business pitches have long been a pain point for many. We set out to uncover the best approaches to RFPs, and how compan...
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After a summer off, some of the most exciting events out East are back to their regularly scheduled programming. From sunset soirées enjoying the best in food and wine, to annual fundraisers and to...
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Meet Julia Melbourne, the founder and director of Iris Public Relations. Having worked in-house for the likes of Margiela, Stella McCartney, Agent Provocateur and Topshop, Julia treats clients of h...
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And just like that, July is upon us. Ahead of the July Fourth holiday weekend, we asked marketers of liquor brands to share their top summertime cocktail pics. Read on for their simple and refreshi...
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Simply put, holiday gift guides are the biggest press opportunity of the year for products, and these placements can have a big impact on your end-of-year sales goals. We heard from Nora Wolf (foun...
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The wellness industry has seen exponential growth over the past few years, with both physical locations and digital platforms popping up to help consumers’ fitness, mental health and more. We could...
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