Five Expert Event Hacks

Event planning and production is unpredictable in its nature, which is why it's crucial to keep a few foolproof moves in your back pocket. From hiring the right event staff and choosing the best venue to getting creative with F&B, there are key aspects you can control. We consulted with a few of our event industry experts for their go-to event hacks.

Laura Gavin | Executive Director of Production & Client Services - MKG West
"Be sure to have a strong, well-staffed and polished front of house plan along with a bold entry moment as those are the first guest touchpoints that will set the tone for the brand and what will be experienced ahead.”



Lauren Bochner | Senior Director, Events - alice + olivia by Stacey Bendet
"Our event hack is using mini bottles of champagne with branded sippers or straws to avoid dealing with glassware. Nothing to store, wash, break, or rent!"



Dera Lee | Founder + CEO - Dera Lee Productions
"When working with a limited budget, find a venue that is similar to your overall decor so you can use it to your advantage. For example, our event for Lime Crime Makeup was held in the Make Believe bar at the Sixty LES Hotel, which already has the color scheme and floral set up similar to the product line -- which helped decrease overall budget."



"Also, when working with hotel bars, sometimes the food and beverage options can be limited, so bringing in your own ingredients can allow for more creativity. For example, we wanted to showcase a rainbow specialty cocktail and sweet bites, so we brought in rainbow cotton candy from Dylan's Candy Shop and poured champagne over it, as well as served Flour Shop's rainbow cake pops."



Ed Starr | Managing Partner - BMF
"On-site tool kits with multi-purpose items are key. For example: double sided tape — it helps with hanging signs, small styling and talent wardrobe malfunctions."



Hamptons Happenings to Know

Summer is in full force, which means our event calendars are, too. While this season is seeing its fair share of newcomers to the party circuit, a handful of annual events remain the hot tickets in the Hamptons. Keep up with the crowd this summer: here are the Hamptons happenings to know. 

Parrish Art Museum's Midsummer Party
The Parrish Art Museum hosts its annual Midsummer Party on July 13th honoring Maya Lin and Louise & Leonard Riggio. The late night party will be the Saturday night spot to drink and dance, with music by DJ Alice Longyu Gao and a 'midnight metallic' dress code. 

The Watermill Center’s 26th Annual Summer Benefit & Auction
The Watermill Center’s 26th Annual Summer Benefit & Auction, taking place on July 27th, is presented by Van Cleef & Arpels. The event brings together the best of art, music, theatre, design and fashion to create a “performance art extravaganza” that benefits The Center’s year-round Artist Residency and Education Programs. 


The Watermill Center’s 26th Annual Summer Benefit & Auction

Stony Brook Southampton Hospital Summer Party
Enjoy a festive evening August 3rd benefitting the Jenny & John Paulson Emergency Department at the Stony Brook Southampton Hospital. On the agenda: cocktails, a silent auction, raffle and dinner. This year’s event honors Martin & Jean Shafiroff.


Hamptons Paddle for Pink to Benefit the Breast Cancer Research Foundation
On August 3rd, the eighth annual Hamptons Paddle for Pink to benefit the BCRF returns to the waters of Havens Beach, Sag Harbor. The WPA-sanctioned paddle board race supports the foundation’s mission to prevent and cure breast cancer by advancing the world’s most promising research. 


Seventh Annual Hamptons Paddle & Party for Pink 

Eighth Annual Hamptons Cup Presented by Cartier Benefitting Robin Hood
The Hamptons charitable family event features a late afternoon polo match between Team NetJets and Team Guggenheim, with top-rated polo players from around the world. Plus, a kids’ activities area and a traditional Argentine barbeque. The August 4th event benefits Robbin Hood, New York's largest poverty-fighting organization. 


Seventh Annual Hamptons Cup Presented by Cartier Benefitting Robin Hood

Millennial Pink Party
Bring out your best millennial pink look for this party on August 17th at Gurney's Star Island. Hosted by Toby Milstein, Laurence Milstein and Justin Mikita, the annual Millennial Pink Party brings together the generation’s leaders and tastemakers for a special evening full of activations, drinks and dancing. Ticket sales benefit the Human Rights Campaign and Planned Parenthood.

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