Travel in 2025 is all about trends that reflect what people are seeking from their journeys, whether it’s cultural immersion, outdoor adventure, or a quiet escape. Read on to discover where the world is heading next year—and why.
Trend: Serene Escapes
As travelers look to disconnect, low-impact tourism and secluded destinations are in high demand. Rugged cliffs, untouched beaches, and lush jungles are drawing those in search of tranquility and remote adventure.
Las Alamandas
Destination Highlight: Costalegre, Mexico
This "Happy Coast" in Jalisco offers 200 miles of tropical paradise, from hidden coves to luxury eco-resorts like Las Alamandas and Four Seasons Tamarindo. The upcoming Chalacatepec International Airport will make this serene haven even more accessible.
Trend: Undiscovered Territory
Exploring remote, less-visited destinations is appealing to those who value solitude and authenticity in their travels.
Destination Highlight: Chiloe, Chile
Tierra Chiloe offers a secluded escape in this enchanting archipelago, combining breathtaking natural beauty with immersive local experiences.
Trend: Glowbirding
Younger travelers are embracing a fresh take on the classic snowbird lifestyle, trading cold winters for sunny destinations to combat seasonal affective disorder (SAD) and enhance overall well-being. From in-room sun lamps to yoga mats and wellness-focused menus, hospitality brands like IHG are catering to this trend with thoughtful amenities designed for mind-body rejuvenation.
Kimpton Rowan Palm Springs
Destination Highlight: Palm Springs, California
The Kimpton Rowan Palm Springs is a desert oasis where guests can unwind amidst breathtaking scenery and modern luxury. With stunning sunset views from the rooftop pool deck and vibrant culinary experiences, it’s the perfect retreat for glowbirds seeking warmth and serenity.
Trend: Après-Ski Goes Strong
Après-ski isn’t just about unwinding after hitting the slopes—it’s becoming a cultural staple of ski destinations worldwide.
Destination Highlight: Mangy Moose, Jackson, Wyoming
This iconic après-ski hotspot combines live music, delicious food, and a lively atmosphere, making it the ultimate place to relax and celebrate after a day on the mountain.
Trend: Culture Seekers
Immersive cultural experiences are becoming a priority for travelers who want to connect with local heritage and traditions while enjoying modern comforts.
Spier Wine Farm
Destination Highlight: Cape Winelands, South Africa
Reopening in 2025, the Spier Wine Farm’s revamped hotel will blend luxury with South African culture. From award-winning wines to locally sourced cuisine, the property offers guests a deeply enriching experience in the stunning Cape Floral Kingdom.
Trend: Year-Round Locales
Destinations that offer seasonal versatility are becoming top choices for travelers seeking a mix of adventure and luxury.
Destination Highlight: Utah, USA
From the red rock canyons of Zion to the slopes of Deer Valley, Utah offers year-round appeal. Luxury stays at Amangiri or Stein Eriksen Lodge elevate the experience for every type of traveler.
Trend: Need to Get Personal
Bespoke travel is on the rise as travelers seek customized, exclusive experiences tailored to their preferences. Whether it's solo journeys or ultra-luxurious stays, personalization is key.
The Point
Destination Highlight: Upper Saranac Lake, New York
The Point on the shores of Upper Saranac Lake in the Adirondacks redefines luxury with only 11 rooms and a personalized approach. Guests enjoy unique offerings like multi-course meals, exclusive tastings, and the freedom to treat the property as their own private retreat.
Trend: The Sand Less Traveled
Under-the-radar beach towns are capturing the attention of travelers craving authentic, laid-back coastal vibes.
Destination Highlight: Santa Cruz, California
The new La Bahia Hotel & Spa is set to elevate this surf town into a luxury hotspot, combining Mediterranean-inspired design with unparalleled oceanfront views and a rich cultural scene.
Trend: Wellness and Holistic Travel
As travelers become more focused on mental and physical well-being, destinations that offer wellness-centered experiences are rapidly gaining popularity. The shift toward holistic travel allows guests to disconnect from daily stresses and immerse themselves in tranquility and rejuvenation, whether through meditation, yoga, or nature immersion.
The Marbella Club
Destination: Marbella, Spain
Marbella’s famed Marbella Club has embraced this shift with the introduction of Finca Ana María, a 539,000 sq. ft. wellness center that promises a one-of-a-kind experience for health-conscious visitors. Located along the Costa del Sol, this sprawling retreat includes lush gardens, a natural acacia labyrinth, a greenhouse, and an observatory.
BMF was brought in as creative and production partner to reimagine the White House’s Grand Foyer / Cross Hall and Great China Room for the holiday season. In our first year working together, BMF assembled a team of experts to bring holiday magic to the White House, inspired by Dr. Biden’s vision alongside a host of collaborative partners, volunteers and their in-house team.
“It was an honor to be selected by the White House to bring this special part of the year into American history and households. Being a part of these moments of joy in the US and around the world, particularly around this year’s theme of “peace and light,” was an incredible experience for our team,” said Brian Feit, Partner & Founder, BMF.
The Cross Hall and Grand Foyer (via The White House)
The Grand Foyer (Official White House Photo by Katie Ricks)
The Cross Hall unites the State Rooms of the White House, with the East Room and State Dining Room at the opposite ends, and the Green, Blue, and Red Rooms opening from the south side. The slightly arched ceiling springs from the cast plaster molding designed during the Theodore Roosevelt Renovation of 1902.
Suspended overhead in the Cross Hall is a cascade of peace doves flying above. Christmas trees trimmed with red and green plaid décor, as well as a vintage red truck, complete the holiday scenery.
The Cross Hall (Official White House Photo by Katie Ricks)
The Cross Hall (Official White House Photo by Erin Scott)
The China Room (via The White House)
Food is love. A baker’s bench and artisanal breads set the scene in this room, reminding guests of the peaceful, patient, and loving process of baking bread.
The China Room (Official White House Photo by Katie Ricks)
The China Room, which was first introduced as a display room by First Lady Edith Wilson in 1917, houses tableware used by past presidential families. Most presidents, beginning with George Washington, are represented by either a personal or State Service of porcelain, glass, or silver. Each piece recalls the State Dinners and celebratory meals that have brought together world leaders, diplomats, and other White House guests.
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