What We're Doing, Drinking & Dancing To This Weekend

While social distancing is the antithesis of our usual M.O., we're tapping into our creative community for ways to make the most of this downtime. Learning new self care practices, mastering a new cocktail recipe and ditching the makeshift desk in favor of DJ dance parties are all on our agenda. Another thing we're doing is reflecting on our favorite events--send us a photo and snippet from your most memorable event so we can include in our upcoming compilations. 

Now, without further ado, here's what's up for the weekend. 

What We're Doing

WHAT IF?, Mari Quiñonero, Voltz Clarke Gallery

Virtually visit: Whether you missed WHAT IF?, an exhibition of new paintings by Mari Quiñonero, or want another look, Voltz Clarke Gallery brings the show to you here

Read: Staying healthy at home has become as accessible as ever, especially with these  Holistic Wellness Tips and Immune-Boosting Supplements to Take from Dr. Lekkos via The Glow Girl by Melissa Meyers

Watch: Town & Country called Robbie Fairchild's rooftop dances the best thing on Instagram right now, and we couldn't agree more.

What We're Drinking

Tratto House Negroni

Tratto

1 oz Beefeater Gin

1 oz Campari

1 oz Carpano Antica

1 dash Saline

Glass: Rocks

Method: Stir and strain

Garnish: Orange Zest or Dehydrated Orange

Hendrick’s Gin Cucumber Lemonade (Created by Mattias Horseman)

Hendrick's Gin

2 parts Hendrick's Gin

1 part lemon juice

1 part sugar syrup

2 parts soda water

3 thinly sliced rounds of cucumber

Glass: Highball

Method: Combine all ingredients in a highball filled with cubed ice. Lightly stir and serve. Garnish with 3 thinly sliced rounds of cucumber and one slice of lemon

Garnish: Three thinly sliced rounds of cucumber and one slice of lemon

Rosé is my Jam

Chandon

1 Tbsp Raspberry Jam

½ oz Simple Syrup

1 oz Hibiscus Tea, steeped and cooled

4 oz Chandon Rosé

Method: Add jam, tea, and simple syrup to a cocktail shaker. Shake. Strain mixture into a flute, coupe, or wine glass. Top with Chandon Rosé.

Garnish: Fresh raspberries

YO1 Immune Booster 

YO1 Wellness Resort & Spa 

We're taking a cue from YO1 Wellness Resort & Spa's Vidya Shetty, who says, "Guard yourself against infections by adding ginger to your diet. Fresh ginger contains Gingerol which has antioxidant properties and is anti-inflammatory. Our YO1 Immune Booster juice is easy to make at home and packed with essential nutrients. Drink Healthy, Stay Healthy."

1 Carrot

1 Apple

1 oz Fresh Ginger

1 oz Turmeric

2 ½ Oranges

Method: Mix in a blender

What We're Dancing To

EAST, Miami

Bring the EAST, Miami hotel lobby vibes straight to your own living room with their playlist

French DJ Bob Sinclar is streaming live DJ sets on Facebook

Light a couple candles, take a deep breath and relax to TOURISTS' Spotify station.

 


Digital Conference Recap: Spotlight on the Events & Experiential Industry

This week we hosted our third digital conference, which was a spotlight on the events industry – an important part of our PR Net ecosystem and a big part of what we offer in our program. We were honored to have some of the industry’s leading voices join our panel: Tracy Bussan, president of MKG; Ed Starr, managing partner of BMF; Diana Pavlov, senior director of entertainment marketing for Marriott International; Jack Bedwani, founder & CEO of The Projects; Blake Kotenbrink, president of Black Flower Agency; and Bronson van Wyck, founder of Van Wyck & Van Wyck.

It was heartening to see peers who may previously been ‘competitors’ coming together to share, inspire and inform their community. One thing we took from the discussion is that creativity, agility and innovation will ensure experiential holds its important place in the future of the marketing mix. More takeaways: 

  • The community of event organizers is coming together and realizing it's way overdue. These community groups will prosper even after the crisis
  • With most postponed events being rescheduled for the same few months, brands must think about how they can differentiate and stand out in a saturated space
  • We'll see more of a nationalistic approach, with clients supporting local vendors instead of outsourcing 
  • Perfect is over, and this is the new normal: As demonstrated by the celebrity live streams, House Party downloads, Instagram Live use, and the like, consumers want realness and there’s an appreciation for people doing things off the cuff
  • This period will define and influence our future behaviors, so expect the layering in of sanitary safety (like hand sanitizing stations) in addition to human interaction
  • Digital events can't be replicated without strategy. Considerations like set design and guest engagement opportunities are more important than ever
  • Think about the things we love about real world experiences, and find ways to bring that into a digital experience (i.e. having guests create a DIY backdrop for a Zoom event to make guests feel they are in the same room)
  • Virtual events are here to stay. Digital won't replace IRL, but it will become a major component in events moving forward
  • Use this time to prepare for future opportunities, take advantage of resources like online learning platforms and crowdsourced guides, plus stay connected with your industry peers

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