The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but i...

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The PR Net Digital Conference Recap: 'Affiliate Marketing & Media: Essential Intel'

Over 85% of publishing houses now use affiliate marketing programs to drive revenue. We delved into what this means for brand marketers and PR pros in our digital event with Chloe Reznikov, GM, Com...

Custom 3D Video Generates Incredible Results for Influencer Campaign

Skincare brand SkinCeuticals tapped bicom for guidance on creatively highlighting its hyaluronic acid serum products. The team determined that the best way to explain and position the serums in a...

Fall Cocktail Recipes to Start the Season With

The start of fall means it’s time to refresh our closets, kitchens and bar carts to reflect the new season, and one easy way to get in the spirit (pun intended) is with an interesting cocktail. It’...

Event Pro POV: What to Expect this Fall/Winter

Last week we wrote about the return of in-person events at NYFW, which we're seeing in full force all around the city. That prompted us to consider what events might look like in general through th...

What to Expect from NYFW

New York Fashion Week takes over the city September 8-12, with the return of in-person shows and IRL events. Over 90 designers will show their collections in venues all over the city, and countless...

Guide to Armory Week 2021

After being rescheduled from March, the Armory Show makes its highly-anticipated return to NYC early in September. We’re particularly looking forward to hosting our annual members’ private receptio...

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