Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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Written by Sheridan&Co Last year, the video game industry was widely documented across the retail sector and how brands were drawing inspiration from this sector when it came to store experi...
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With brands tapping content creators for campaigns more than ever before, where does that leave the modeling agency? We tapped Val Emanuel, co-founder of Role Models Management – an ethical model a...
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If you feel like the NFT (non-fungible tokens) craze blew up overnight, that’s because it pretty much did. This exciting digital trend has taken the arts and culture world by storm, with no signs o...
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Data can seem unsexy and to creatives, not our forte, but the reality is that marketing and PR pros can leverage data to show the indispensability of the work we do. We heard from Flaunter’s Claire...
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Venues are opening up left and right again, and we’re particularly excited to have fresh spaces to host our networking events at. From NY to LA, these chic spaces feature the best in design, dining...
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With over 100 design awards to its name, family-owned eyewear brand LINDBERG is more than a fashion favorite. The Danish aesthetic  values technical innovation and minimalism over ornamentation – s...
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