The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

The Top Health Tech & Platforms Enabling Live Safe Events

We recently spoke with leaders in the experiential and event space to hear their expectations for the near-future of live events, which are ramping up this summer. As one pro pointed out, we’re alr...

Contributed by Tim Maleeny, Chief Strategy Officer, Havas New York As rising vaccination numbers merge with the number of people already exposed to Covid, our year-long crawl toward herd immunit...

How to Create A Holistic Instagram Aesthetic

Contributed by CADA Consult Do you want to use Instagram to solidify your brand identity? And are you wondering how to emerge through all the noise? One crucial element is to have a holistic aes...

The Event Pro’s Guide to the Return of Live Events

One of the facets of pre-pandemic life we’ve missed most is IRL events, which we’ve already seen start trickling back into play. The best in the events biz have been strategically navigating this s...

Podcasts have become the medium of the moment for marcomms pros to get their brand executives or clients visibility and influence, but it is a different skill set than traditional media pitching. W...

The Role of a Fashion CMO Before, During & After IPO

Surely the gold standard of a marketing career is to guide a brand to a successful IPO, something Laura Dowling – CMO of Digital Brands Group – experienced just recently. We interviewed Laura to le...

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