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Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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Last week we wrote about the return of in-person events at NYFW, which we're seeing in full force all around the city. That prompted us to consider what events might look like in general through th...
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New York Fashion Week takes over the city September 8-12, with the return of in-person shows and IRL events. Over 90 designers will show their collections in venues all over the city, and countless...
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After being rescheduled from March, the Armory Show makes its highly-anticipated return to NYC early in September. We’re particularly looking forward to hosting our annual members’ private receptio...
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It can feel as though the influencer marketing landscape is ever shifting, making it a challenge to stay on top of the latest trends and best practices. In our digital event, ‘What’s Next in Influe...
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Concierge services have had to move fast over the past year-plus, hustling to meet client demands that have continued to evolve throughout the waves of the pandemic. From addressing (and enhancing)...
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Meet Madeline Janning, an Oakland-based PR pro. Last year, Madeline took her years of experience at top hospitality agencies to launch her own shop, M. Janning Communications. Since then, her fast-...
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