Despite having launched just three years ago, The Lede Company is already renowned for working with a roster of powerhouse talent and brands across strategy, public relations, communications and social impact. This year, the firm expanded its content PR division, which has attracted projects from Netflix, HBO/HBO Max, Apple TV+, Amazon Prime Video and others. In addition to representing global celebs, numerous companies within its strategic communications division are connected to top-notch talent, including Hello Sunshine, Reese Witherspoon’s media company. The agency’s standout team, which includes an all-female leadership lineup, helped the company grow over 50 percent in 2021. Furthering its position as a go-to agency for top names, The Lede Company launched its Social Impact Division to provide strategic advisory and consulting services to talent, philanthropists, brands and NGOs to help them implement and accelerate their advocacy, policy, philanthropy and impact efforts toward a more sustainable and equitable world.
Leadership team:
Haeran Zedeck, Chief Operating Officer
Sarah Rothman, Co-CEO
Amanda Silverman, Co-CEO
Meredith O’Sullivan, Co-CEO
Christine Su, Co-CEO
Notable long-term clients:
Audi, Illumination, Jennifer Garner, Rihanna, Pharrell Williams, Netflix, PANGAIA, Stadium Goods
New client wins:
Lewis Hamilton, Coach, Wales Bonner, Univision
How are you innovating and moving the industry forward?
“Since 2021, The Lede Company has been an active member of the United Nations Global Compact, the world's largest corporate sustainability initiative in support of the Sustainable Development Goals. Our organizational sustainability starts with our value system and a principles-based approach to doing business. At a minimum, this means operating in ways that meet fundamental responsibilities in the areas of human rights, labor, environment and anti-corruption and ensuring we are a catalyst for social progress. The Lede Company is one of only 25 US media and communications firms to sign the Global Compact. We are one of 800+ US organizations who have signed on to champion the Ten Principles and broader Global Goals.”
Segal Communications has had a busy year to date, navigating over 10 new clients and projects with its boutique-sized staff of seven full time team members. This 130-percent year-over-year growth can, to some degree, be attributed to the new practice areas Sarah Segal’s agency is now offering, including influencer marketing, social media strategy and management and content development (across written copy and video). In addition to serving clients in its home-base cities of San Francisco, Denver and Washington D.C, the nimble team works with brands from all over; Segal Communications was brought on by London-based artisan food maker Pots & Co to support its US expansion.
Leadership team:
Sarah Segal, Partner
Sarah Mowad, Operations Manager
Notable long-term clients:
Shane Co., Johnny Doughnuts, Haymax Hotels, Pots & Co, Ocelot Market, Relay, Dr. Stephen Quake
New client wins:
Woolloomooloo, Moosewood, SpotOn, Frontline, Priya Clemens, Advancing Earth and Space Science (AGU)
How are you innovating and moving the industry forward?
“By diversifying our range of services beyond traditional media relations and implementing the use of software platforms that empower us with the latest technology, we make innovation central in our day-to-day operations. PR has come a long way since the days when print was king and getting on the phone with reporters was the norm. The world has shifted in favor of the virtual, and PR is no exception. To Segal, innovating and moving the industry forward is all about adapting to new norms and coming up with creative ways to use them to our advantage. We focus primarily on earning digital coverage for our clients, and offer them our expertise on matters of the digital beyond an initial placement. We believe it’s important to evaluate the significance of a placement on a holistic level – how will this placement affect our client’s SEO value? Can we incorporate affiliate links in order to benefit both the content creator and the client? As the digital world continues to develop, we make sure our processes and expertise progress to keep pace.”
