Andrea B. Werbel founded Parasol Marketing Group in 2003, supporting luxury lifestyle, travel and hospitality clients across brand marketing, public relations and communications. The agency, which has offices in New York City and Los Angeles, recently announced new service offerings that reflect today’s changing media and PR landscape. Parasol now offers entertainment influencer marketing as well as a division dedicated to brand marketing partnerships and alliances. Most recently, the agency supported luxury property openings at some of the most sought-out destinations including the One&Only Portonovi, Montenegro and One&Only Mandarina, Riviera Nayarit – as well as the launch of Baha Bay Luxury Water Park.
Notable long-term clients
One&Only Resorts, Baha Mar, Inn at Perry Cabin, Fairmont Miramar Hotel & Bungalows, Baglioni Hotel & Resorts
Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?
I am a big believer that the PR industry will continue to benefit from impactful integrated Marketing Partnerships and Collaborations. Brands will benefit directly from the mutually enhanced value propositions, expanded awareness, and increased revenue generated as a result. Long gone are the days of solely relying on traditional media; influencing purchase behavior and impacting awareness requires sophisticated, creative campaigns that are both relevant and newsworthy. Examples of Parasol's Integrated Marketing Partnership and Collaboration Campaigns designed for our clients range from the Orlebar Brown x One&Only Resorts to Vilebrequin x Baha Mar; to name a few.