The PR Net 100: SEQUEL


Elaine Drebot-Hutchins and Tracey Manner, the team behind bicoastal communications firm THINK, rebranded the agency to SEQUEL in March 2020. Today, the agency is pushing 20 years specializing in fashion, hospitality, beauty and wellness. In addition to PR  services and an influencer marketing division, SEQUEL offers affiliate marketing services as well as digital strategy, marketing strategy, immersive events, talent procurement and strategic partnerships. Notable campaigns to date include the tentree Tap to Plant campaign – a social media post that became the third most liked post of all time on Instagram during Earth Week (and remains in the top five most liked posts of all time). For Earth Day 2020, SEQUEL worked with Space for Giants on a global awareness campaign with celebrity support from notable names including Kate Moss, Courtney Cox, Elizabeth Hurley, Poppy Delevingne, Naomi Campbell and more. SEQUEL has a presence in New York, Los Angeles and Atlanta.

Notable long-term clients

W Hotels Worldwide (and individual properties W Aspen, W Philadelphia, W New Orleans, W Toronto, etc.), El Silencio Holdings (Mezcal El Silencio, Tequila Dahlia, Casa Silencio), Remedy Place, Century21, tentree, Chico’s FAS (Chico’s, White House Black Market, Soma), True & Co, Space For Giants

Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice? 

As we have seen in the last year alone, the PR landscape is in constant evolution. We exist to navigate these changes and define the future model of publicity, not only for our own success, but to deliver the most robust, results-driven experiences for our clients. Over the last few years, we have witnessed the digital editorial vertical shift from traditional tactics to become heavily reliant on affiliate marketing. SEQUEL is one of the only PR agencies today that understands and plays in the complex gray space of this crucial new world of media. We made it our mission to become experts in this space, giving our clients a competitive edge in how public relations and marketing work today and how this can be applied to their strategies. Our clients see serious, bottom-line boosting results when we marry traditional editorial tactics with affiliate strategy.

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