The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but i...

Category:

Industry:

The PR Net Digital Conference Recap: 'What's Next in Influencer Marketing'

It can feel as though the influencer marketing landscape is ever shifting, making it a challenge to stay on top of the latest trends and best practices. In our digital event, ‘What’s Next in Influe...

The Most-Wanted Concierge Services Right Now

Concierge services have had to move fast over the past year-plus, hustling to meet client demands that have continued to evolve throughout the waves of the pandemic. From addressing (and enhancing)...

Freelancer Spotlight: Madeline Janning

Meet Madeline Janning, an Oakland-based PR pro. Last year, Madeline took her years of experience at top hospitality agencies to launch her own shop, M. Janning Communications. Since then, her fast-...

Why The Video Game Industry is Impacting Boutique Design

Written by Sheridan&Co Last year, the video game industry was widely documented across the retail sector and how brands were drawing inspiration from this sector when it came to store experi...

The Role of the Modern Modeling Agency Amid the Influencer Scene

With brands tapping content creators for campaigns more than ever before, where does that leave the modeling agency? We tapped Val Emanuel, co-founder of Role Models Management – an ethical model a...

Not Just A Trend: The Fruitful Future of NFTs

If you feel like the NFT (non-fungible tokens) craze blew up overnight, that’s because it pretty much did. This exciting digital trend has taken the arts and culture world by storm, with no signs o...

Contact The PR Net