The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

Written by Valerie Emanuel, Booking Director, Role Models Management We have all heard about how the social media algorithms work but we don’t really understand them. Liking, commenting, saving ...

Working with social media content creators has become an inextricable part of the marcomms landscape in recent years. In the past it could often feel like we saw the same few, fairly homogeneous fa...

Julius Launches #InfluencersForInclusion on Instagram

On the heels of our panel around working with diverse content creators, we heard from the team at Julius, an influencer marketing software solution, about their new initative, #InfluencersForInclus...

Creating A World Well Nourished

Written by Kamil Tyebally, founder, Early Spring Commerce is colorful, and each year it gets more colorful. For-profit companies innovate constantly: new attitudes, new channels, new products, n...

The Future of Sustainable Fashion in 2021

Contributed by CADA Consult In 2020, we saw conscious consumers beginning to shape the future of sustainable fashion and the industry as a whole. According to Lyst Insights, the term “slow fashi...

What is Holistic Marketing?

Contributed by CADA Consult Marketing is a very diverse field. Some companies believe in just using brand marketing, others swear by channel marketing. In fact, there are over 100 different type...

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