Contributed by Lori Riviere 

Miami Swim Week will return to a fully in-person event next month after being canceled in 2020 due to the pandemic. It is set to take place from July 8-12 anchored by runway platform Paraiso, and tradeshows Swim Show, Cabana, Destination Miami and La Plage Miami. Typically Miami Swim is a major global event, but due to travel restrictions, the footprint overall is slightly smaller. Many European and Latin American brands have worked hard to find ways to work around travel restrictions and get “business as usual” up and running again.

Judy Stein, the founder of Swim Show and really the person responsible for Miami Swim Week’s existence, quipped, “[w]e are a community that thrives on in-person tradeshows… our vendors want and need to physically engage with the buyers, who want to touch, feel and see the samples. It’s time to reconnect and establish new relationships!” 

Here is a breakdown of major events set to take place during Miami Swim Week.

Acacia

Trade Shows

Swim Show - July 10-13, 2021 at the Miami Beach Convention Center

Cabana - July 10-12, 2021 at the Miami Beach Convention Center

Destination Miami - July 10-12, 2021 at the Eden Roc Miami

La Plage Miami - July 10-13, 2021 at the Boulan Hotel

Silvia Tcherassi

Runway Shows & Events

Paraiso - July 8-11, 2021

Paraiso

Despite the pandemic and travel restrictions, this year is expected to be full of sizzle and surprises. Influencer registrations are at a record high and many celebrities are expected to be in town for events. Paraiso’s famous tent at Collins Park will return and the newly-renovated Ritz-Carlton South Beach will also be a main venue. Satellite events will be hosted throughout Miami Beach, including Plymouth Miami Beach, MILA, Joia Beach Club, and Mondrian South Beach. 

Kevin Murphy will return as the platform’s official hair partner, along with H_llo Friend and Touchland as the exclusive safety and health collaborators assisting with COVID precautionary measures.

Here is a highlight of “must see” events:

Wednesday, July 7, 2021 @ 8 pm

• Preview Party SELECT x PARAISO at Meet Dalia / Celino Hotel

Candice Swanepoel & Paraiso Co-Founder Natalija Dedic Stojanovic 

Thursday, July 8, 2021 @ 2 pm

• Fashion darling Jonathan Simkhai is presenting his resort collection at Joia Beach Club.

Thursday, July 8, 2021 @ 8 pm

• The DESTINATION Colombia runway show will feature 10 Colombian swimwear and resort wear brands including Bahama Mama, Naranja Furcado, Mola Mola, Ancora and Smeralda – letting the world know America is back open for business.

Friday, July 9, 2021 @ 6 pm

• Models of Color Matter presents Byfine 2021 Collection: the organization which advocates for models of color will be casting all Black models for this popular brand led by an African designer.

Saturday, July 10, 2021 @ 1 pm

Chromat will be making a return to swim week with an exclusive presentation and lunch at the Ritz-Carlton South Beach.

Saturday, July 10 @ 8 pm

• Fan favorite Luli Fama will once again return to the runway and is planning a show full of exuberance and a zest for life that we all need after the last year.

Luli Fama

Saturday, July 10, 2021 @ 10 pm

• Honey Birdette will push the boundaries in its runway debut, with statement-making lingerie and swim looks and a special appearance by “RuPaul’s Drag Race” stars Violet Chachki and Naomi Smalls.

Sunday, July 11, 2021 @ 7 pm

• Maaji will be showcasing their collection in a lush runway at the Plymouth.

Sunday, July 11, 2021 @ 8 pm

• Nia Lynn Collection: WAGS star Nicole William English will present her 2021 Collection for the first time at Miami Swim Week, with several celebrity friends expected to attend.