The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

Guide to Buying Pre-Loved Jewelry

Looking to add a beautiful pre-owned piece of jewelry to your collection? Navigating this space can be fun and exciting, especially the part where you discover gorgeous gems and the stories behind ...

Five Minutes With Kristin Moller

Meet Kristin Moller, Senior Vice President at J Public Relations. Having recently moved from NYC to Toronto to head up the agency's new office there, Kristin gave us an inside look at why it's a sm...

5 Arts & Culture PR Pros to Know

The arts and culture world, like so many industries, was forced to make shifts in order to survive the pandemic. With museums closed, galleries shuttered and international events cancelled, the mar...

Freelancer Spotlight: Stacy Forgang

Meet Stacy Forgang, an LA-based freelancer focusing on marketing communications for lifestyle, fashion, beauty, consumer products and DTC brands. She gave us an inside look at the freelance life, f...

BIPOC Mentorship Program for Students & Recent Graduates of Marketing & Communications, 2021

BIPOC Mentorship Program for Students & Recent Graduates of Marketing & Communications The PR Net BIPOC Mentorship Program is a mentorship and career development program led by industry ...

Five Minutes With Linda Popowytsch

Meet Linda Popowytsch, Director of Public Relations and Social Marketing at Dr. BRANDT. The Miami-based marketer brings a unique in-house perspective, as the brand was at the forefront of influence...

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