Journal
Planning an event in the Hamptons comes with its own unique set of challenges, and success depends on thoughtful strategy and insider know-how. In this guide, Margaret Short, senior communications director at Carfrae Consulting, and Kelly Brady, founder and CEO of Brandsway Creative, share their top dos and don’ts for executing standout events out East, drawn from years of experience producing ...
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Contributed by Tim Maleeny, Chief Strategy Officer, Havas New York As rising vaccination numbers merge with the number of people already exposed to Covid, our year-long crawl toward herd immunit...
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Contributed by CADA Consult Do you want to use Instagram to solidify your brand identity? And are you wondering how to emerge through all the noise? One crucial element is to have a holistic aes...
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One of the facets of pre-pandemic life we’ve missed most is IRL events, which we’ve already seen start trickling back into play. The best in the events biz have been strategically navigating this s...
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Podcasts have become the medium of the moment for marcomms pros to get their brand executives or clients visibility and influence, but it is a different skill set than traditional media pitching. W...
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Surely the gold standard of a marketing career is to guide a brand to a successful IPO, something Laura Dowling – CMO of Digital Brands Group – experienced just recently. We interviewed Laura to le...
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Entrepreneur Linda Thompson is the brains behind Biography, a skincare line comprising the top learnings from this beauty pro's years of industry experience. We spoke with Linda to learn more about...
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