We recently spoke with leaders in the experiential and event space to hear their expectations for the near-future of live events, which are ramping up this summer. As one pro pointed out, we’re already seeing proof that most people will feel comfortable engaging in old established behaviors way sooner than anyone predicted. One of the reasons for such comfort levels stems from the safety protocols we can all expect to see in place this summer, helmed by innovative companies dedicated to keeping event guests COVID-free. Check out the leading platforms and insights from their founders below.
VOW Digital Health
The first platform of its kind, VOW Digital Health is a customizable solution for management of COVID-19 health protocols. Founded by longtime event pro Jennifer Brisman, the health safety platform provides event hosts (including The PR Net!) and workplace managers with powerful tech to manage test results, vaccine status and other CDC health screens. The only professional platform for events, VOW helps hosts minimize risk via the app; customers, employees and/or guests upload their health screening info to get a digital access pass.
“VOW Digital Health believes that COVID-19 safety is paramount to successfully reopen business and restart live events worldwide. That’s why we are proud to have created the first professional solution for events, meetings, hospitality and entertainment,” says VOW Digital Health Founder & CEO, Jennifer Brisman. “We are ecstatic to help a global ecosystem get back to the greatest moments that make up the fabric of our lives.”
Fog City Girls
Guests want to know that fellow event-goers are safe to be around, and they want assurance that the venue itself is clean, too. While the onus is on internal teams to make sure the space is properly sanitized, their efforts can go a lot further with help from Fog City Girls. This organic, non-toxic dry fogging disinfection system cleans the air and surfaces of COVID-19 and other pathogens. Co-founder Alex Dickerson (who you may know as CMO of Daily Front Row) shares that it takes only 30 minutes to disinfect spaces, and that half-hour keeps spaces clean for up to seven days.
"I am delighted to see so many in-person gatherings return this summer, it shows a strong positive trend in the fight against COVID,” shares Head Fogger Alex Dickerson. “Fog City Girls is a great additional layer of safety, to help protect people at different stages of vaccination and with varying risk profiles. Fogging is an easy, fast and affordable solution for those that want to have true white-glove service and top level sanitation at events. I think people are going to be forever changed with their approach to cleanliness and being together in large in-person events. Even though we are all feeling safer and are happier being out in groups, there is a base-line comfort level that is increased when party goers see that the planners have done all they can to keep things clean."
With screened guests and squeaky-clean venues, events will be safer than ever this summer. For more safety solutions, check out:
Emed - COVID-19 tests governed by avatar proctors, sold as a set of six, with seamless results. Ideal for traveling to locales where you need proof of a negative test.
Ellume - Now available at CVS, this home test is easy to use, and they also have a self-swab test that you can send to a lab. At $34, it’s a simple and safe solution.
NYC Rapid Test - Testing services in a mobile unit.
