Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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The world of influencer marketing is multifaceted to say the least. From macro-level superstars to more localized nano-influencers, there’s a sweet spot for every brand or campaign. One such spot i...
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Written by CADA Consult  Greenwashing has become prevalent with companies as more consumers embrace sustainability and seek products and brands that align with their values. As such, shoppers ar...
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Mid-winter is upon us, and even for those not currently keeping warm from frigid temps and snowstorms, we’re all about creating a cozy space at home. As such, we rounded up the ultimate purchases f...
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Written by Valerie Emanuel, Booking Director, Role Models Management We have all heard about how the social media algorithms work but we don’t really understand them. Liking, commenting, saving ...
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Working with social media content creators has become an inextricable part of the marcomms landscape in recent years. In the past it could often feel like we saw the same few, fairly homogeneous fa...
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On the heels of our panel around working with diverse content creators, we heard from the team at Julius, an influencer marketing software solution, about their new initative, #InfluencersForInclus...
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