Journal
Planning an event in the Hamptons comes with its own unique set of challenges, and success depends on thoughtful strategy and insider know-how. In this guide, Margaret Short, senior communications director at Carfrae Consulting, and Kelly Brady, founder and CEO of Brandsway Creative, share their top dos and don’ts for executing standout events out East, drawn from years of experience producing ...
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Written by CADA Consult Music is such a powerful tool when trying to provoke specific emotions. And emotions play a significant role when we want to purchase a product or service. So, why should...
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Who's ready to party? Us too. Now that events are slowly and safely making their way back into our lives, we're seeing an emphasis on meaningful gatherings, whether that's a brand activation or a d...
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Contributed by Flaunter Gone are the days when an agency could send off a bunch of flowers to a journo and call it a job well done. In an ever-changing world, more is being asked of us as PR pro...
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Meet Elyse Koenig, an LA-based consultant with clients across beauty, health and wellness. Elyse got a taste of all the industry angles before going out on her own, from the NYC agency scene to wor...
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The events of the past year or so have underscored the urgency of our social and environmental responsibilities, though these are issues we’ve long been facing. It makes sense, then, that some cons...
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As retail reopens and regains momentum, brands must take a thoughtful approach to their store strategies. From social and environmental responsibilities to keeping consumers happy, the brains behin...
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