The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

In Conversation with IMG SRVR Founder Amani Olu

This week, we interviewed Amani Olu (who you likely know as the founder of Olu & Company), about his visual media platform IMG SRVR. Created to answer to the question at the crux of the PR indu...

Six Degrees Society founder Emily Merrell reminds us that there's no such thing as a friendly ghost. Below, she breaks down the difficulties of saying “no” and counters with five tips for the next ...

10 Fashion & Lifestyle Influencers to Follow

It’s safe to say that time spent scrolling through Instagram has reached an all-time high this year. Yet even with so much content out there, it can feel like you’re seeing the same thing over and ...

In Conversation with 5th Column Founder Akbar Hamid, Celebrating 5 Years & Bi-Coastal Expansion

5th Column, a global strategic communications and marketing agency headquartered in New York City, is celebrating five years in business. Founded in 2015 by industry veteran Akbar Hamid, the agency...

No More Pretty Photos: The Importance of Content Value on Social Media

On social, your first and foremost priority should be your audience – responding to customer feedback, engaging with fans and answering questions. In between the demand for help and answers, nurtur...

We Are Renn Rallies Behind Female Minority-Owned Startups

This year came with its own brand of business challenges, no doubt, but it has also highlighted cultural hurdles that have long been present. Like many creative agency owners, the pandemic prompted...

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