The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

This week, our founder Lisa Smith moderated a panel at a conference whose subtitle was ‘Revel in the Recovery,’ where they discussed how venues can leverage PR and marketing to position themselves ...

Floral Trends in Full Bloom for 2021

One of the components we miss most from live events are the artful florals that punctuate the scene. From intricate arrangements to simple-chic stems, flowers just have a way of bringing joy and li...

How You Can Land Your Dream Job or Client During a Pandemic

Among the many challenges we’ve all faced over the past year or so, professional endeavors like looking for a new job or landing a client were especially difficult. Now that the dust has settled a ...

We’re at a true inflection point for cannabis, with laws and perceptions changing fast. We dug into many aspects of the industry on our panel – and the implications and opportunities the current cl...

British PR Agencies Making a Mark in the US

With the simplicity of and success from digital communication and collaboration – as made apparent by the pandemic – it can feel like location doesn’t matter anymore. When we look at some of the bi...

An Open Letter to the Experiential Marketing Industry, Writ Large

My name is Zev Norotsky. I am a father, husband and the CEO of ENTER, and if you are reading this, then chances are we have bumped into each other ordering drinks at a bar in downtown Austin during...

Contact The PR Net