Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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We had the pleasure of hosting a conversation with Patrick Janelle, the Instagram influencer behind @aguynamedpatrick. Patrick, who has been awarded the CFDA ‘Fashion Instagrammer of the Year’ titl...
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Pro Bono Initiatives to Advance BIPOC-Owned Brands Walker Drawas Walker Drawas has launched a new pro bono initiative called The Brand Lab in partnership with renowned design, manufacturing a...
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One of our favorite parts of hosting and attending events is exploring the latest venues. The best hotels, social clubs, museums and special event spaces around the country all have their unique at...
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Thinking about entering the Cannes Young Lions Competition? We consulted with the 2020/21 PR winners, Mission's Mica Keeney and Caitlin Corcoran, for advice based on their experience (and success!)...
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Over the last year, the nature of the virus has prompted many to favor outdoor entertaining or to avoid entertaining at all. But with the arrival of the vaccine, there is hope that people will be a...
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By now, you’ve already heard about Clubhouse, the audio-only social app with over six million users (the majority just joined over the past couple of months). The invite-only channel is the social ...
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