Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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One of the facets of pre-pandemic life we’ve missed most is IRL events, which we’ve already seen start trickling back into play. The best in the events biz have been strategically navigating this s...
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Podcasts have become the medium of the moment for marcomms pros to get their brand executives or clients visibility and influence, but it is a different skill set than traditional media pitching. W...
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Surely the gold standard of a marketing career is to guide a brand to a successful IPO, something Laura Dowling – CMO of Digital Brands Group – experienced just recently. We interviewed Laura to le...
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Entrepreneur Linda Thompson is the brains behind Biography, a skincare line comprising the top learnings from this beauty pro's years of industry experience. We spoke with Linda to learn more about...
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Meet Michelle Peranteau, a New Jersey-based marketing communications consultant. Michelle recently went solo, after years working in luxury marketing across fine jewelry and timepieces as well as h...
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Contributed by Emily Merrell, founder, Six Degrees Society Spring has sprung and I’m ready to be outside, see friends and restart my life. However, I’m also still anxious about COVID and not sur...
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