Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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The pursuit of diversity, equity and inclusion involves constant education, so it was an honor to listen to Dr. Nika White’s illuminating digital event for The PR Net on ‘DEI in Marketing and Commu...
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As restrictions continue to ease up and life starts looking (and feeling) like the pre-pandemic days, we’re curious about the ways arts and culture will come back. We got some industry intel straig...
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Written by Dera Lee, Founder + CEO of Dera Lee Productions As we prepare for the reopening of live events, we are still seeing a very strong interest in virtual events for the rest of 2021 and 2...
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Meet Raquel Grassano, an LA-based events pro. Her company, Strukture LA, is the product of ten years working in event production, from after parties to experiential to food festivals. She gave us a...
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Written by CADA Consult Music is such a powerful tool when trying to provoke specific emotions. And emotions play a significant role when we want to purchase a product or service. So, why should...
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Who's ready to party? Us too. Now that events are slowly and safely making their way back into our lives, we're seeing an emphasis on meaningful gatherings, whether that's a brand activation or a d...
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