The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

Top 5 Tips for Entering the Cannes Young Lions Competition

Thinking about entering the Cannes Young Lions Competition? We consulted with the 2020/21 PR winners, Mission's Mica Keeney and Caitlin Corcoran, for advice based on their experience (and success!)...

How Concierge Services Can Help Clients Entertain This Spring & Summer

Over the last year, the nature of the virus has prompted many to favor outdoor entertaining or to avoid entertaining at all. But with the arrival of the vaccine, there is hope that people will be a...

Clubhouse 101: Musings from Industry Insiders

By now, you’ve already heard about Clubhouse, the audio-only social app with over six million users (the majority just joined over the past couple of months). The invite-only channel is the social ...

Tips For Working With Microinfluencers

The world of influencer marketing is multifaceted to say the least. From macro-level superstars to more localized nano-influencers, there’s a sweet spot for every brand or campaign. One such spot i...

Which Sustainability Certification Is Right For Your Brand?

Written by CADA Consult Greenwashing has become prevalent with companies as more consumers embrace sustainability and seek products and brands that align with their values. As such, shoppers ar...

13 Ultimate Purchases for Home Coziness

Mid-winter is upon us, and even for those not currently keeping warm from frigid temps and snowstorms, we’re all about creating a cozy space at home. As such, we rounded up the ultimate purchases f...

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