The PR Net 100: bread & Butter

bread & Butter

bread & Butter is a leader in food & beverage and hospitality communications, supporting legacy and emerging names across digital marketing, public relations, social media and creative. Within the last year, bread & Butter opened its doors in Portland, Miami and Detroit, bringing the company footprint to 13 offices nationwide. The agency has also grown talent from within by promoting valued team members – all of whom have been with the company for 6+ years – to introduce three new VP roles: digital, travel and business development. b&B also hired an editorial director to help lead the charge as trendsetters and content creators in the hospitality media landscape and will also be introducing a new digital marketing platform, breadBasket, available to clients in the hospitality industry in early 2022. Notable projects of late include the post-renovation promo of Florida’s iconic Don CeSar Hotel, innovative food brand AKUA’s new product launch and Chef Matt Horn’s debut restaurant opening.

Notable long-term clients 

Eat Heavy Restaurant Group (Dominick’s, Little Dom’s, 101 Coffee Shop, minibar, Little Dom’s by the Sea), Elizabeth Blau, Timber Cove

Recent client wins

sbe, Girl & The Goat Los Angeles, Black Irish, Wynn and Encore Hotels Food & Beverage, Salt & Straw, Veggie Grill, Stand Up Burger and Mas Veggies

What was your biggest business challenge this year and how did your team overcome it?

Hands down our biggest business challenge this past year has been due to the COVID-19 pandemic.  Working with clients across all areas of the hospitality industry, our business, which we spent 12 years building, was almost decimated in less than two weeks. We lost 80% of our clients and went from 100+ employees to around 15.  There was a lot of fear, confusion, anger and sadness. We had to navigate being supportive of and empathetic for our clients, who were also facing total devastation, as well as being supportive of and empathetic for our team, who we couldn’t afford to keep on staff. All while trying to figure out how or if we were going to be able to stay in business.

While we're still navigating challenges daily, we were able to survive the past year by holding on tightly to some of our core values – say yes, we’ll figure it out!; be nice and always take the high road; be humble; be honest; trust your heart, it knows best - and trying to be as transparent as possible in everything we did and said.  We definitely had our fair share of negativity and people who tried to capitalize on our vulnerabilities. But we held steadfast to who we are as people and as a company, embracing the opportunity for a fresh start and the chance to rebuild from a more honest place. We’ve really taken the time to evaluate what makes us happy and what doesn’t. What’s important to us and what isn’t.  And that has ultimately led to a team of some of the most dedicated, compassionate, hard-working and just wonderful people. We don’t take anything for granted. We are all in this together and are all truly excited for what’s to come.

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