The PR Net 100: The Door

The Door

Founded in 2008, The Door melds the best practices of a media relations agency with the innovative approach of a creative firm. The self-proclaimed creative relations company offers clients support across media relations, social media, branding and design and consulting. The Door continues to collaborate on projects across agency practices and has made several new hires to expand their integrated marketing team. Most recently, the team furthered its foray into the tech space and has begun working on several projects in the buzzing NFT realm.

Notable long-term clients

Rachael Ray, Pat LaFrieda, Gigi Hadid, New York City Wine & Food Festival, South Beach Wine & Food Festival, PayPal, Rachael Ray Nutrish

Recent client wins

Sazerac, Chef Rick Bayless' Tortazo restaurant, Graduate Hotel Roosevelt Island, JULIA (Julia Child documentary by Sony Pictures Classics), Häagen-Dazs, Priyanka Naik, Matisyahu, Nom Nom, FanJolt

Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice? 

We believe there are incredible opportunities in the NFT, blockchain and cryptocurrency industries. Buying NFTs isn't the easiest concept to grasp by a novice user and we understand there are steps that need to be taken to simplify this engagement. This is exactly why we have partnered with FTX. With our relationships and access  across the film, television, music, gaming, eSports, culinary and sports industries, our joint offerings are distinct from the rest of the market and immediately put NFTs on a level playing field with all other consumer products available for purchase online. Over just the last few months, we've seen major brands, personalities and services enter the space and we're providing them everything they need, under one roof, from creative concepting to production to promotion of nearly any NFT you could imagine.

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