The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

Your Fall Arts & Culture Agenda

Museums are once again welcoming guests, galleries are prepping to present brand new exhibitions and even the online art space is reinvigorated. This fall, the arts and culture happenings are in fu...

Day in the Life: Iman Hasan

We're excited to introduce a new segment, Day in the Life, where we get a glimpse inside the lives of various members. From PR industry insiders to media and event pros, we follow them through a ty...

The Anti-Pivot: How The Gathery is Saving Story-Led Experiences

At the core of our creative services agency, The Gathery, is the experiential practice we are most known for. For nearly the entirety of my and Luigi’s 20-year career, events - which were later ren...

At Home With Kathleen Barnea Spink

On ‘At Home With,’ we virtually visit our members and catch up on their current normal. From recommended reading and podcasts to creative recipes and wellness routines, get to know the network – an...

The New Role of Retail

Global retail design agency Sheridan&Co examines the pivot that retail is undergoing, considering success stories and failures thus far. Plus, they elaborate on the unparalleled power of physic...

At Home With Keewana Grant

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