The PR Net

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Planning an event in the Hamptons comes with its own unique set of challenges, and success depends on thoughtful strategy and insider know-how. In this guide, Margaret Short, senior communications director at Carfrae Consulting, and Kelly Brady, founder and CEO of Brandsway Creative, share their top dos and don’ts for executing standout events out East, drawn from years of experience producing ...

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How Concierge Services Can Help Clients Entertain This Spring & Summer

Over the last year, the nature of the virus has prompted many to favor outdoor entertaining or to avoid entertaining at all. But with the arrival of the vaccine, there is hope that people will be a...

Clubhouse 101: Musings from Industry Insiders

By now, you’ve already heard about Clubhouse, the audio-only social app with over six million users (the majority just joined over the past couple of months). The invite-only channel is the social ...

Tips For Working With Microinfluencers

The world of influencer marketing is multifaceted to say the least. From macro-level superstars to more localized nano-influencers, there’s a sweet spot for every brand or campaign. One such spot i...

Which Sustainability Certification Is Right For Your Brand?

Written by CADA Consult Greenwashing has become prevalent with companies as more consumers embrace sustainability and seek products and brands that align with their values. As such, shoppers ar...

13 Ultimate Purchases for Home Coziness

Mid-winter is upon us, and even for those not currently keeping warm from frigid temps and snowstorms, we’re all about creating a cozy space at home. As such, we rounded up the ultimate purchases f...

Written by Valerie Emanuel, Booking Director, Role Models Management We have all heard about how the social media algorithms work but we don’t really understand them. Liking, commenting, saving ...

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