The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

8 Design PR Teams to Watch

Interior design has been front of mind for many of us this year, for obvious reasons. As we've become amateur decorators and re-arrangers, turning our homes into workspaces and classrooms, the pros...

Dressing for a New Normal: WFH, Zoom Calls & Socially-Distanced Date Night

As we all navigate a new normal, we find ourselves being more intentional with our everyday practices and routines. Getting dressed to go into a physical office every day or putting on those sky-hi...

5 Cult-Favorite Jewelry Brands to Know

While we all know the major players in the jewelry space and the iconic styles that make them so recognized, there are a handful of new names on the scene that have caught our eye. What's more, the...

7 Miami PR Pros to Know

We hosted our first PR Net event in Miami last November and were met with the warmest welcome. We already knew the city had evolved so much over the past decade or so, but to chat with the forces b...

Plan Now, Stay Relevant And Accept What You Can’t Control - PR In The Noisiest Quarter In More Than A Decade

This is the most popular time of year for companies to hire or change agency partners and start setting budgets for 2021. Inkhouse President Jason Morris predicts Q4 2020 could be the noisiest quar...

Tips for Running a Successful Covid-Era Event

If contemplating what an event should look like these days (and where to begin putting one together) has been doing your head in, firstly - you’re not alone. We surveyed the pros for their number-o...

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