The PR Net 100: KCD


KCD has set the industry standard for four decades, representing luxury fashion brands including Balmain, Tom Ford, the CFDA, Maison Margiela and many more. With offices in New York, Los Angeles, Paris and London, the agency provides clients with media services, fashion show and event production, fashion collection services, digital strategy, consulting in entertainment and technology, as well as front of house event services  – including the prestigious Met Gala. In 2017, the agency’s US HQ transitioned to an Employee Stock Ownership Program (ESOP), making KCD the only fashion services agency owned by its employees. Today, KCD works with six global partners, who work closely with longtime employee Chairman Julie Mannion (who has been with the company since it was founded in 1984).

Notable long-term clients 

Anna Sui, Balmain, CFDA, Mattel, Maison Margiela, Tom Ford, Farfetch

Recent client wins

COS, Neiman Marcus, Bonobos, Tamara Mellon

What are you most proud of as a leader?

We are proud of our global staff and the commitment they make to both their clients and the agency as a whole.

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