Over 85% of publishing houses now use affiliate marketing programs to drive revenue. We delved into what this means for brand marketers and PR pros in our digital event with Chloe Reznikov, GM, Commerce Content & Strategy at Meredith Corporation. Chloe shared insights on how to navigate and get best results in this growing space, including how and when to pitch editors on various topics. 

Key takeaways: 

• At Meredith, affiliate content is editorially driven; the main difference from regular editorial is that it focuses on a product and/or service and uses affiliate links to capture a portion of the sales, which is always disclosed.
• The main KPI for affiliate content is revenue, and the main KPI for editorial content is traffic
• Five key types of affiliate content are: 
  • News content (i.e. product launches)
  • Hero product content (focused on one standout item)
  • Evergreen (SEO-driven buying guides relevant year-round)
  • First person reviews (editors try product and report back) 
  • Lead generation content (subscriptions and services) 
• When pitching to commerce editors, keep it concise, but do include; product imagery, info on what affiliate network the brand or retailer is on, if a celeb has worn/used it, if the item previously sold out/had a wait list, any promo code or sale price, exclusive promo code opportunity and if samples are available. Bonus if you share merchant ID