The PR Net 100: FITZ & CO


For over 25 years, Sara Fitzmaurice’s FITZ & CO has been providing PR services for top global names in arts and culture, tech, hospitality and luxury. With offices in New York, Los Angeles and London, the team has developed brand strategies for more than 200 international galleries, museums and luxury brands engaged in the arts. The agency recently announced the promotion of Yun Lee to Director, Strategy and Media Relations, who has been with the team for five years. By managing brand-led social channels while driving audience growth and engagement, FITZ & CO continues to ramp up this core offering by expanding the social media and digital marketing team, with the addition of Laura Schwarz as Director of Marketing and Media Relations.

Notable long-term clients

Art Basel (Basel, Miami Beach, Hong Kong), BMW Group Culture, Storm King Art Center

Recent client wins  

Olympic Foundation for Culture and Heritage

Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice? 

At the forefront of contemporary art and culture communications for over two decades, FITZ & CO sees industry pivots through digital technology as a constant. Certainly not so much a trend as it is a force, a great deal of the current fine art discourse centers around the urgent digital evolution in collecting – NFT comprehension and advising across asset class and audience is a core competency that we’re actively growing for our clientele.

Currently, we are working directly with what we believe will be a leading platform for blue-chip and emerging digital art. Aorist is a next generation cultural institution supporting a climate-forward NFT marketplace for artists creating at the edge of art and technology. With a cross-disciplinary program of exhibitions, commissions, partnerships, and an incubator, Aorist bridges the digital and physical domains while supporting experimentation, co-creation and innovation.

In pairing our team’s modern analytics capabilities with profound institutional knowledge and depth of relationships, FITZ & CO is constantly positioning itself to service our clients within an industry defined as much by innovation in commerce as it is expressive impact.


Contact The PR Net