The PR Net 100: Wagstaff Media + Marketing

Wagstaff Media + Marketing

Wagstaff has been providing integrated public relations and marketing services to clients across travel, wine and spirits, culinary, hospitality and lifestyle for over 20 years. The still-growing agency recently announced Valerie Wilson as Managing Director, Culture & Lifestyle; Tara Schroetter as Managing Director, Digital & Social Media; and Elizabeth Hammel as Director. Wagstaff also recently expanded the team to Miami, and revamped their offerings across digital, social media, web and content creation. Among recent notable campaigns is the agency’s work  to relaunch Canada’s exclusive Clayoquot Wilderness Lodge, which prompted a boom in reservations. In 2019, Wagstaff launched the Pick Your Port Adventure campaign for the Fladgate Partnership to effectively showcase the accessibility and versatility of Port wine.

Notable long-term clients

South Australian Tourism Commission, VisitDenmark, The Retreat, Blue Lagoon Iceland, The Blue Lagoon Iceland, Commander's Palace, Gail Simmons, Manresa, The Fladgate Partnership, Westland Distilling, The Seaport District, Champagne Henriot

Recent client wins

The Royal Commission of AlUla, Baha Mar, Visit Carlsbad, Gusto Greens, Drifter Canned Cocktails, The Producer Mezcal, World of Wine - Porto, Portugal, Clayoquot Wilderness Lodge

Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?

Smart digital marketing is a game changer for our industry right now and our agency's  dedication to pushing the boundaries in that practice area is unparalleled.  We are using data and creativity in ways that will not only benefit our clients, but will set the bar for how our industry navigates digital and social media, especially in relation to how it operates and elevates campaigns within a truly integrated, one-stop shop agency.


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