The PR Net 100: Camron


Leading design, lifestyle and business innovation communications agency Camron is the definition of having a global reach. The agency has offices in London, Milan, New York, Los Angeles and Shanghai, with an international network operating in Europe, US, Canada, Latin America, UAE, Russia and Asia. The year has been marked by key new hires, including Melody Lee as Global Head of Operations, and expanded their digital strategy offering led by Global Head of Digital Phil Collins. Camron also launched a Brand Strategy division, spearheaded in the US by Alli Stanca. Notable campaigns include the June launch of the Diversity in Design collaboration spearheaded by Herman Miller, as well as the public launch of the agency’s first Design Incubator client, Marcin Rusak, during September’s Milan Design Week to rave reviews. Every year, Camron develops and distributes the most-read design resource for insights and happenings on Salone del Mobile, with thousands of downloads.

Notable long-term clients

MUJI, Lexus, Kelly Wearstler, Fuseproject (Yves Behar), Business of Fashion, Farrow & Ball, Ace Hotels, Blu Dot, The Future Perfect, McKinsey, Olson Kundig, EQ3, Hem, Design Miami/

Recent client wins

Architectural studio KPMB, MUJI Canada, online art marketplace Platform, the Eames Office and Proper Hotels

Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice? 

Camron has 30 years of experience not only shaping brands leading the arts and culture sectors but also helping non-design companies hone their design cultures, leveraging its strong historical foundation and deep expertise to keep pace with the ever-changing needs of brands today.

Critical to this evolution is the recognition that yesterday’s PR tactics no longer move the needle. Instead, Camron leads with “why,” developing data-driven digital strategies to break through the noisy landscape and a Design Advisory offering that leverages unrivaled industry connections and knowledge to recommend brand-driving tactics that press want to write about. Combined with this year’s creation of a Brand Strategy division to dig deeply into why brands exist and how to share that message with the world, Camron is future-proofing brands.

Another example of this nimble mentality, Camron recently launched their inaugural Design Incubator program during the recent Milan Design Week, supporting emerging artist Marcin Rusak to rave reviews. The agency will continue to explore partnering with talent earlier in their careers than traditional PR engagement, not just promoting but truly shaping the design world.


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