The PR Net 100: Victory Public Relations

Victory Public Relations

Andrea Samacicia Mullan's Victory Public Relations is a boutique PR firm that specializes in creating campaigns for health, beauty, parenting brands and experts. The agency was founded in 2009 with the vision of building a workspace where people could flourish both personally and professionally. VPR's mission to innovate within the PR industry is a defining characteristic of the agency culture and is evidenced by its consistent delivery of game-changing strategic media exposure for their clients. Recent highlights include helping to originate a "pay it forward" program for female founders, developing client campaigns that helped bring the Muslim celebration of Ramadan into the mainstream, and the hire of industry veteran Jacqueline Karas as Vice President.

Notable long-term clients

Tutela Plastic Surgery, Team Select Home Care, WR Group, Motherly, The RMA Network 

Recent client wins 

Nanit, French Toast, BetterYou, Mother Untitled 

What was your biggest business challenge this year and how did your team overcome it?

The biggest challenge we faced was in building the VPR team to reflect our evolution in a way that would ensure each person on the team is able to do work they excel at and pursue paths to growth, while also ensuring that Victory is best supported for continued growth. Growth is not easy and certainly doing so during a time when so many people are stretched to their limit is a complication, but navigating this reality and leveraging different strengths where they are needed most is incredibly rewarding.  

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