The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Before joining Dream Hotel Group six years ago, Katie Fontana had already supported the team several times. From North Carolina to New York City, she learned the PR ropes in the field, leaving behi...
This month, TikTok hit 1 billion monthly active users. As the video-centric social media platform continues to grow, marketers must find creative ways to engage audiences of all demographics. We ta...
Written by Ida Kay
Many of us remember the rise of the online magazine and how it challenged print’s status as the only medium that mattered. Then there was the introduction of bloggers, back wh...
New year, new trends: from products made popular on social media to inclusive brands and shifts in marketing, there's plenty to watch for in the buzzing beauty industry this year. We tapped the exp...
While we find ourselves in a now-familiar pause of IRL events, we're optimistic that in-person gatherings will reconvene sooner than later. With that in mind, we tapped the team at Taylor Creative ...
