The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Coachella, once dubbed the ‘Influencer Olympics’, is about to be staged for the first time since 2019. A lot has changed in the interim, not least the explosion of TikTok. Sedge Beswick, the CEO an...
Award-winning public relations and digital marketing company First and Last PR hosted “Cake & Cocktails: Untold Stories from Today’s Biggest Leaders in Beauty & Business” virtually on March...
In order for any brand to make a splash, the marketing team must hit the ground running, moving fast but with focus. For Albert Chong, VP of digital marketing at ILIA Beauty, scaling is all about s...
Despite still-fluctuating temps, it's officially spring, which signals a welcome wardrobe shift. It's time to put away your winter duds in favor of pieces that reflect the brightness and energy of ...
Among the top TikTok FAQs marketers and content creators are always solving for, one question stands out: how do we go viral? Check out insights from the pros behind some of the most successful Tik...
In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. First up: YSL Beauté Black Opium Illicit Green designed by Industria Creative.
...
