The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Aussie favorite Scanlan Theodore quickly became sought-after stateside for their luxury RTW styles. We spoke with the team to learn what about the brand's aesthetic has captured the attention of th...
For PR pros, it's no longer just about telling a brand's story, but instead making sure that it's shared by the right voice on the right channel to reach the right audience. The PR Net founder Lisa...
Leading hospitality consulting firms af&co. and Carbonate have debuted their 14th annual hospitality trends report, which explores the influences in food, beverage, hotels, and more that will s...
It's an exciting time for marcomms pros to be on the job market, as top agencies and brands across the country have ramped up on hiring post-pandemic. For hiring managers, however, filling the many...
The PR Net BIPOC Mentorship Program is a mentorship and career development program led by industry founders and senior executives, to advance BIPOC students and recent graduates in the field of mar...
Video has long been a trend in social media – and the wider marketing industry, for that matter. Instagram originated as a photo-sharing platform, but has since shifted to prioritize video content ...
