The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Frieze returned to Los Angeles this month after two years off, making up for lost time with a myriad of events, pop-ups, launches and celebrations in addition to the usual standout fairs and galler...
We consider the fact that National Margarita Day is February 22 something of a gift from the cocktail gods. It may be the dead of winter, but this is a fun way to warm up and get crafty in your kit...
Inclusive marketing is about more than getting brands’ products and services in front of target markets; it’s about creating meaningful connections with diverse audiences through relevant strategie...
Whether you're outfitting the walls of a new home or considering collecting art as an investment, exploring the myriad options and discovering pieces that resonate with you is an exciting, if sligh...
As marcomms pros well know, the right marketing strategies and PR pushes can turn relatively unknown small businesses and startups into global success stories. These services often come with a heft...
At this point in the pandemic, we know the drill with IRL events. The general consensus is that planners and guests alike love in-person gatherings, we hate to see the cancellations roll in when Co...
