Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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In-person events are back in full swing, and we’ve been enjoying seeing the bright spring energy manifest in many different ways. From colorful guest attire to an equally vibrant food and bev offer...
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1. Get straight to the point – literally, bullet points work well in a pitch but DON’T totally abandon the press release; editors need it for fact checking 2. Be specific – cite the outlet’s tit...
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If you have more weddings than weekends this year, you’re not alone. The New York Times recently reported that 2.5 million weddings are set to take place in 2022, with pandemic postponements largel...
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Meet Natacha Tonissoo, a Brooklyn-based PR pro. Her international upbringing and affinity for globetrotting no doubt influenced her to become a luxury and experiential travel maven, and after over ...
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When we hosted our first media relations webinar in March 2020, we discussed best practices for nurturing the symbiotic relationship between publicists and media during that delicate time. We revis...
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In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Saks OFF 5th pop-up in Miami by MKG below. The MKG team set ou...
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