The PR Net

Journal

With close ties to leading beauty and wellness brands, founders, and innovators, these marketing and PR professionals have a front-row seat to the industry’s latest shifts. Drawing from that perspective, they share the trends, products, and rituals that are truly resonating with audiences right now. Their insights offer a unique look at what’s shaping the industry—and influencing consumer cultu...

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Industry Disruptors to Know

Virtually every company in the marcomms industry has had to do at least some shifting over the last few years. From the rise in digital and social media to the pandemic’s lasting effects, the old w...

With a disposable income around $360 billion, Gen Z’s spending power is a key reason marketers must create dedicated strategies to reach, engage with and retain this discerning consumer segment. In...

12 Cocktails to Sip This Summer

Hot days call for cool beverages, and we’re all for a little home mixology moment. We rounded up a series of summery cocktail recipes with a range of spirits to suit every palate. Think: a watermel...

Experiential Event Highlight: Lululemon ‘Proud Every Day.’ at Pride in the Park by Savoir Agency

Savoir Agency, a Los Angeles-based experiential events company, was hired by Luluemon Athleta to help conceptualize and produce this year's pride activation at the 2022 Pride in the Park event with...

Hot Destinations to Visit this Summer

Travel is always a good idea, but summertime getaways just hit a little differently. Whether for a domestic adventure or an international holiday, it seems like everyone is hitting the road (or the...

Media Relations Crash Course with M&C Saatchi's Vicki Scarfone

If you want a crash course in media relations, you should talk to Vicki Scarfone. Having worked with top-tier brands for a decade, her experience – and evident talent – recently landed her the role...

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