Journal
Planning an event in the Hamptons comes with its own unique set of challenges, and success depends on thoughtful strategy and insider know-how. In this guide, Margaret Short, senior communications director at Carfrae Consulting, and Kelly Brady, founder and CEO of Brandsway Creative, share their top dos and don’ts for executing standout events out East, drawn from years of experience producing ...
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Award-winning public relations and digital marketing company First and Last PR hosted “Cake & Cocktails: Untold Stories from Today’s Biggest Leaders in Beauty & Business” virtually on March...
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In order for any brand to make a splash, the marketing team must hit the ground running, moving fast but with focus. For Albert Chong, VP of digital marketing at ILIA Beauty, scaling is all about s...
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Despite still-fluctuating temps, it's officially spring, which signals a welcome wardrobe shift. It's time to put away your winter duds in favor of pieces that reflect the brightness and energy of ...
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Among the top TikTok FAQs marketers and content creators are always solving for, one question stands out: how do we go viral? Check out insights from the pros behind some of the most successful Tik...
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In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. First up: YSL Beauté Black Opium Illicit Green designed by Industria Creative.  ...
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Artificial intelligence (AI) is the latest technology shaping the future of communications, and at this week's digital event, we heard from experts in the space Aaron Kwittken, founder of PRophet, ...
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