The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Meet Natacha Tonissoo, a Brooklyn-based PR pro. Her international upbringing and affinity for globetrotting no doubt influenced her to become a luxury and experiential travel maven, and after over ...
When we hosted our first media relations webinar in March 2020, we discussed best practices for nurturing the symbiotic relationship between publicists and media during that delicate time. We revis...
In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Saks OFF 5th pop-up in Miami by MKG below.
The MKG team set ou...
Written by Ali Grant, founder, Be Social
Influencer marketing has grown to be a key awareness tactic for many brands. From paid programs to organic gifting, collaborating with influencers has b...
In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Hulu's How I Met Your Father Consumer Activation by 3CS below.
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In a monumental partnership ideated and developed by creative consultancy 5CRYPTO, The Council of Fashion Designers of America (CFDA), The Sandbox and Polygon Studios are collaborating to bring Ame...
