Everything's coming up roses and beyond this weekend, as the L.E.A.F Flower Show kicks off for its third year. We spoke with the festival founder (and founder Articulate Productions), Moira Breslin, to learn about the show and get tips on what not to miss this year. Read on for intel on the fresh florals and exciting activations New Yorkers can enjoy this weekend.
What is the L.E.A.F flower show, and what inspired you to launch it back in 2019?
L.E.A.F is New York’s contemporary flower show, inspired by the great Chelsea and Melbourne Flower shows but with all the grit, edge and energy of NYC. It is an opportunity to showcase all the fantastic floral design talent we have here in the city and invites New Yorkers to come together and enjoy the beauty of nature - if last year was about New Yorks resilience, this year celebrates our thriving city and the community that make it so brilliant.
Has the flower show changed in any way since then?
L.E.A.F has absolutely grown since its inception in 2019. A now three-day event, the 2022 festival is set to be bigger and better than ever before. Thanks to our amazing partners at FTD (Florists’ Transworld Delivery) and Pernod Ricard brands we will feature over 30 large scale floral installations and displays, retail as well as hospitality activations and experiences around the neighborhood - all of which have been carefully curated and designed by over 100 florists. You can also enjoy a European-style flower market presented by TF Cornerstone with over 30 florist retailers selling seasonal bouquets and cut flowers.
How can we locate the various installations and activations around the city?
New Yorkers across the city can locate the various installations and activities featured this weekend via our map. Take a look to see where you can find the flower market, plinths, participating restaurants, kids play area and musical performances.
Are there any unique happenings or events we should look out for this year?
It is a huge privilege to be able to see the Florists develop their installations and collaborations - I am always blown away by the individual stories and personalities that make the floral community so unique. I am looking forward to seeing everyone's work but keep an eye out for Lewis Miller and Scott, The Meatpacking District’s display with Theresa Rivera Design, Seedlip’s activation curated by McQueens Flowers and The Whitney’s Lawn.
