Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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Whether you're outfitting the walls of a new home or considering collecting art as an investment, exploring the myriad options and discovering pieces that resonate with you is an exciting, if sligh...
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As marcomms pros well know, the right marketing strategies and PR pushes can turn relatively unknown small businesses and startups into global success stories. These services often come with a heft...
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At this point in the pandemic, we know the drill with IRL events. The general consensus is that planners and guests alike love in-person gatherings, we hate to see the cancellations roll in when Co...
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Before joining Dream Hotel Group six years ago, Katie Fontana had already supported the team several times. From North Carolina to New York City, she learned the PR ropes in the field, leaving behi...
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This month, TikTok hit 1 billion monthly active users. As the video-centric social media platform continues to grow, marketers must find creative ways to engage audiences of all demographics. We ta...
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Written by Ida Kay Many of us remember the rise of the online magazine and how it challenged print’s status as the only medium that mattered. Then there was the introduction of bloggers, back wh...
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