Journal
Planning an event in the Hamptons comes with its own unique set of challenges, and success depends on thoughtful strategy and insider know-how. In this guide, Margaret Short, senior communications director at Carfrae Consulting, and Kelly Brady, founder and CEO of Brandsway Creative, share their top dos and don’ts for executing standout events out East, drawn from years of experience producing ...
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When we hosted our first media relations webinar in March 2020, we discussed best practices for nurturing the symbiotic relationship between publicists and media during that delicate time. We revis...
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In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Saks OFF 5th pop-up in Miami by MKG below. The MKG team set ou...
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Written by Ali Grant, founder, Be Social  Influencer marketing has grown to be a key awareness tactic for many brands. From paid programs to organic gifting, collaborating with influencers has b...
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In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Hulu's How I Met Your Father Consumer Activation by 3CS below.  ...
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In a monumental partnership ideated and developed by creative consultancy 5CRYPTO, The Council of Fashion Designers of America (CFDA), The Sandbox and Polygon Studios are collaborating to bring Ame...
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Coachella, once dubbed the ‘Influencer Olympics’, is about to be staged for the first time since 2019. A lot has changed in the interim, not least the explosion of TikTok. Sedge Beswick, the CEO an...
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