Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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Despite still-fluctuating temps, it's officially spring, which signals a welcome wardrobe shift. It's time to put away your winter duds in favor of pieces that reflect the brightness and energy of ...
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Among the top TikTok FAQs marketers and content creators are always solving for, one question stands out: how do we go viral? Check out insights from the pros behind some of the most successful Tik...
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In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. First up: YSL Beauté Black Opium Illicit Green designed by Industria Creative.  ...
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Artificial intelligence (AI) is the latest technology shaping the future of communications, and at this week's digital event, we heard from experts in the space Aaron Kwittken, founder of PRophet, ...
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Written by David Manning, EVP/CMO, A-list Communications In step with this week’s webinar on communications pros embracing artificial intelligence (AI), I thought I’d share a recent case study o...
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Beverly Bond PR is celebrating four years in business, and we spoke with founder Mallory Molinski on the agency's milestones to date, plus her key learnings and entrepreneurship advice. Refl...
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