The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Written by Ali Grant, founder, Be Social
We’re moving away from faceless organizations. Customers want to know who is behind the company, their story, and their values. Social media is the perf...
Written by the Press Hook team
For most of us, 2020 and 2021 were a rollercoaster of change as we’ve navigated a pandemic, shifted our practices, and adjusted to so many ‘new normals’ that we’v...
Art Basel Miami Beach was in full swing this month, with art fairs and activations happening all over the city. As evidenced by the galleries section of our weekly newsletter, there were so many ex...
‘Tis the season for holiday shopping, and if finding the right gift has you all sorts of stressed, you’re in good company. Picking the perfect present for someone isn’t easy, so we put together som...
As we learned in our recent webinar on the importance of data in today’s communications rulebook, PR pros need to put as much effort into reaching the right audience as they do in crafting a brand’...
After a year hiatus, Miami Art Week is back and bigger than ever. From the return of the industry’s top annual fairs to artist-centric activations and exciting events, there’s no shortage of things...
