The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out Rise & Set's work helping The Washington Football Team unveil their n...
In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out The Gathery's collab with H&M to launch their spring 2022 collections...
In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Rose Inc Lipstick Lounge pop-up by TH Productions below, with comment...
In-person events are back in full swing, and we’ve been enjoying seeing the bright spring energy manifest in many different ways. From colorful guest attire to an equally vibrant food and bev offer...
1. Get straight to the point – literally, bullet points work well in a pitch but DON’T totally abandon the press release; editors need it for fact checking
2. Be specific – cite the outlet’s tit...
If you have more weddings than weekends this year, you’re not alone. The New York Times recently reported that 2.5 million weddings are set to take place in 2022, with pandemic postponements largel...
