Virtually every company in the marcomms industry has had to do at least some shifting over the last few years. From the rise in digital and social media to the pandemic’s lasting effects, the old way of doing things simply won’t cut it anymore. For some organizations, though, making changes just to catch up to today’s consumer isn’t innovative enough. We rounded up a few industry disruptors changing the marcomms space for the better – check them out below.
Press Hook is revolutionizing the way brands and media connect. Founder and CEO Michelle Songy developed a platform that offers a space for media to proactively discover sources, gives businesses the resources they need to gain autonomy over their media relations, and helps PR pros maximize client exposure, all at the same time. “What sets Press Hook apart is our mission for transparency and community in media relations,” says Songy. “Aside from innovation, Press Hook offers an affordable and modern media relations option. With a record setting 5m+ new small businesses in the US in 2021 paired with the current economic climate, it is more important than ever for small businesses to stretch resources while continuing to make the most of press opportunities.”
Eva NYC x Tinashe, Studio Beauty
Founded by beauty marketer Bex Meredith and Krupp Group’s Cindy Krupp, Studio Beauty is a partnership-based model with the core team spread out across New York, Los Angeles and London. Though newer on the beauty scene, big-name clients including Eva NYC, LoveSeen by Jenna Lyons, Paula’s Choice, Trinny London, Soho Skin by Soho House and Space NK have already received nominations and accolades from the likes of Allure, Beauty Independent, Glamour, Glossy, SELF and more. “We are most proud of our creative communications collective model with a small, core team with trusted consultant partners for support,” says Meredith. “Our network of studio mates is global. We handpick high level expert consultants on a project by project basis so a client’s budget goes into specialist, experienced talent – not costly overheads – this way we can create bespoke client solutions, tailored to client needs.”
Curamia Tequila, Misfit Toys
Ex-big agency division heads Diane Briskin and Marissa Mastellone are behind Misfit Toys, a lifestyle communications and marketing agency. The principal-led agency is on a mission to “expertly deliver the kind of individualized partnership you get with a small shop, powered by decades of award-winning big agency experience.” Free of that pesky corporate red tape, the team employs new-gen strategies to support clients from airlines and luxury automobile companies to startup consumer brands and Michelin-starred chefs. Team members’ expertise include content creation, media planning and buying, design, graphics and advertising, so every client gets the exact mix of talent they need.