The PR Net 100, 2022: AZZI+CO

From São Paulo to New York, Miami to Mexico City, Rafael Azzi’s team has its international bases fashionably covered. AZZI+CO represents emerging and legacy brands across fashion, jewelry, hospitality, art and design, attracting exciting names with the Brazilian business owner’s unique offering of integrated PR, communications and wholesale strategies under one roof. Most recently, the agency added marketing and business development services to its offering. While they support brands of all backgrounds, AZZI+CO champions international labels through their client work as well as through initiatives like this year’s Latin American Fashion Summit, where Azzi, and the agency’s business development and PR partner Alexandre Tutundjian, participated as mentors.

Leadership team:

Rafael Azzi, Founder

Notable long-term clients:

Audemars Piguet, RIMOWA, Van Cleef & Arpels, Silvia Tcherassi, Serpui, FASANO New York Hotel and Restaurant, Alexandre Birman, GRANADO, Ara Vartanian

New client wins:

Adriana Degreas, Olympia Le-Tan, Yael Sonia

How is the agency advancing DEI in the industry?

“By representing and hiring international brands and talent (mostly Latin American) that are expanding into the US market. We support these clients and partners through integrated PR, marketing and communications, and wholesale strategies, all under the same umbrella.”

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