The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
The unofficial start of summer is upon us, which means things are heating up Out East. From exciting art exhibits and annual events to chic seasonal services from top concierges, there's plenty to ...
Written by Ryan Berger, Founder, Berger Shop & Founding Partner, Julius with HYPR
As the world of influencer marketing continues to grow, we are seeing a huge adoption in certain categories ...
Last fall, we hosted a digital event covering the ins and outs of affiliate marketing with insights from the media side. Now, we revisited the topic to focus on a prominent practice within this rea...
The term “wellness” has become ubiquitous, constantly popping up on our social media feeds, on the pages of our favorite websites and even in our local grocer’s aisles. While we’re all for a height...
In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out Rao's Homemade's first-ever pop-up marketplace by Dera Lee Productions.
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Dara Busch, CEO of 5WPR, says that great food sometimes isn't enough to land in the news, and plenty of times it requires strategic planning to attract the right people. Whether it means introducin...
