The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
At this point in the summer, it’s so hot out that the simpler the outfit, the better. Once you’ve curated your couple of lightweight uniforms, it’s hard to put anything else into the rotation. Our ...
In celebration of The Walking Dead’s highly-anticipated series finale this fall, AMC Networks partnered with 3CS Productions to transform the Hilton San Diego Gaslamp Quarter into the ultimate in-w...
Some of our favorite elements of summer can have damaging effects on our skin and hair, which is why seasonally switching up your beauty routine is recommended. Whether you’re looking for a sunless...
Written by Rachel Kozin, Founder, RK Communications
As Gen Z comes into their full spending power over the next decade, marketers must consider the shifting landscape to keep our campaigns fresh...
Virtually every company in the marcomms industry has had to do at least some shifting over the last few years. From the rise in digital and social media to the pandemic’s lasting effects, the old w...
With a disposable income around $360 billion, Gen Z’s spending power is a key reason marketers must create dedicated strategies to reach, engage with and retain this discerning consumer segment. In...
