The PR Net 100, 2022: Emma Paton Consulting

It hasn’t quite been two full years since Emma Paton launched her namesake consultancy, and she’s already helped launch, grow and scale global names in luxury and fashion. No surprise though, considering her background co-founding Net-A-Porter and leading the US office of The Communications Store (now ScienceMagic.Inc) as president of the agency. This year, Paton’s team supported Mytheresa through various in-person events and multichannel marketing, and she also launched Salt & Snow, a one-stop marketplace that specializes in lifestyle swimwear and winter apparel for outdoor enthusiasts. On the horizon for the firm: working with more beauty and lifestyle clients in Paton’s signature approach that focuses heavily on meeting consumer needs and expectations.

Leadership team:

Emma Paton, President

Notable long-term clients:

Mytheresa, Troutbeck Hotel

New client wins:

Belstaff, Free Rain, Hunter

How are you innovating and moving the industry forward?

“We are constantly thinking of the end consumer and how everything is changing in the way we consume, and are therefore innovating how we build brands around the customers' needs.”

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