The PR Net 100, 2022: Nike Communications

Nike Communications has had a booming year to date, from earning Grey Goose vodka the #1 share of voice against its competitive set for the entire year, to launching the brand’s multi-year partnership with the GRAMMYs. Ever on the pulse of the latest industry intel, the revered agency has introduced new practice areas, including in-house content production as well as integrated marketing through strategic product placements and prestige showcase in studio films, streaming programs and TV series. In 2022, production projects supported celebrity partnerships, product launches, client re-brands, internal corporate marketing initiatives and seasonal positioning. On the influencer side, the production team supports talent on both sides of content capture, drafting creative treatments to guide unique content and also editing assets through a premium branded lens.

Leadership team:

Nina Kaminer, President

Notable long-term clients:

Montblanc, Rosewood Hotels & Resorts, Miraval, Bacardi Limited, P&G Prestige Men’s Grooming brands, Riedel

New client wins:

David Yurman, The Vitamin Shoppe, Penfolds Wine portfolio, Orlebar Brown, Flexia Pilates, Boram Postnatal Retreat, The Hao Life, Six Senses Ibiza, Related’s development company The Set, UNIQLO

How is the agency advancing DEI in the industry?

“As a female-founded and female-led company founded more than 30 years ago, Nike Communications is all-embracing, celebrating multiple approaches and points of view. Our agency’s commitment to inclusion across race, gender, age, religion, identity and experience drives us forward every day. We approach our work fearlessly, learn quickly, improve constantly and celebrate our wins. Everyone is welcome—as an inclusive workplace, our employees are encouraged to bring their authentic whole selves to work. We are always expanding our network of talent, programs and tools all designed to help employees grow and be successful. In 2020, the agency created and activated a DE&I plan of action with goals that included the establishment of a Diversity, Equity & Inclusion Board and Employee Resources Groups. Additionally, we developed The Black Acceleration Initiative, an annual program to give PR/digital, marketing support and mentorship for the next generation of Black-owned businesses. Looking ahead, to make a sustainable impact on our annual DE&I goals, we have committed to continue focusing on diverse sourcing and recruitment, ongoing training and development and retention and enrichment for all our talent. The agency has defined a long-term strategy for training and development to further foster inclusive cultures and management styles. All employees are given an opportunity to sharpen their knowledge of DEI fundamentals by attending mandatory DEI training workshops provided by the agency.”

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