For 30 years, Kaplow has been a respected name in the PR world, and by consistently fine-tuning its approach to performance PR in order to meet clients’ needs, they continue to solidify their spot at the top. For example, as racial inequity and social injustice issues continue to be a top priority, the agency increased its risk mitigation consulting service. They’ve also evolved their standard media training offering to adapt to current virtual times, address new ways editorial outlets are working and provide executive guidance for developing a leadership presence across virtual and in-person engagements. The Kaplow team has found success in leveraging social listening, which ultimately leads them to better understand what brand-relevant conversations and trends matter most to clients’ key audiences. Finally, they’ve doubled down on their creative and design services, and capabilities now include content creation, social media, packaging and print, event production and video development. Having signed more than eight new clients this year, it’s safe to say Kaplow’s leadership team updates were a smart move: Liz Mefford joined as Executive Vice President, Health and Jessica Klavens as Head of Media Strategy and Thought Leadership.
Leadership team:
Liz Kaplow, CEO & Founder
Randi Liodice, President & Chief Strategy Officer
Notable long-term clients:
CVS Beauty, Target Home, Fidelity, 23andMe, wet n wild, Breast Cancer Research Foundation, Conair, PVH (Warners Bras)
New client wins:
Target Food & Beverage, LovePop, Colorescience, Jane Iredale, Bondi Boost
What have been some of the agency’s greatest successes of the past year?
“Throughout the pandemic, Kaplow has maintained and expanded its best-in-class TREE culture – Trust, Respect, Energy and Enthusiasm. A dedicated TREE Team, including representation of staff across all levels of the agency, plans various monthly celebrations that foster Kaplow’s commitment to health and wellness, CSR, socialization and education. In our work-from-home climate, the TREE team continues to ensure all employees feel Kaplow Culture, hosting quarterly outings, bi-weekly virtual workout classes, Friday team lunches, digital monthly Kaplow Book Klub and Binge Bunch (a TV series-watching club) Zoom meetings, and a Teams Pop Culture Chat thread to replace in-office ‘water cooler’ moments at-home. Plus, a bi-weekly agencywide newsletter, Biz Bites, and employee-spotlighting podcast, Branch Break, continue to connect and motivate our team. Through Kaplow Gives Back, we also provide staff members with time to volunteer during the day. New this year, the TREE Team introduced its Grant Program, which will give employees the opportunity to take an extra five days of paid time off within a specific quarter to learn something new, give back to the community or discover a passion project. In a 2021 end of year survey, 100% of employees agreed that Kaplow has created an agency-wide sense of community, flexibility and positive culture.”
