Lividini & Co. (L&Co.) saw great success this past year with strong communications strategies in livestream shopping, connected commerce and pivotal brand acquisitions for long-term clients like QVC, HSN and Signet. L&Co. prioritizes clients’ DEI growth, and within the last year, the team has advised clients across jewelry, accessories, retail and more on topics such as size inclusivity, sustainability, diversity and gender equality. The agency holds itself to a high standard, dismissing some standard PR metrics (which don’t always tell the full story) and instead creating their own proprietary reporting metric, dubbed Key Impact Index. As 2021 concluded, 100 percent of L&Co. clients saw double or triple digit growth in media impressions and impactful placements. These outstanding metrics are based on successful client campaigns including the Serena Williams jewelry launch at Zales, Simon Property Group’s holiday campaign and Keds’ partnership with IMG, New York Fashion Week and fashion designer Maisie Schloss.
Leadership team:
Jaqui Lividini, CEO & Founder
Notable long-term clients:
Signet Jewelers, Kay, Zales, Jared, Rocksbox, Vera Bradley, QVC, HSN, Sperry, Simon Property Group, Commando, Xcel Brands, Charles & Colvard, Tiina Smith
New client wins:
Wolverine Worldwide, PRO-Keds, K9Wear, Sevun, Abingdon
How are you innovating and moving the industry forward?
“As a metric-driven and goals-oriented team and company, L&Co. has transformed how we measure for our clients to showcase our work and its impact. Standard PR metrics used in today’s reporting isn’t always reflective of the feature or placement that has been secured. Clients want to understand more and more about reporting numbers and how impressions and ad values are obtained. Because of this, Lividini & Co. has developed their own proprietary reporting metric that measures the impact of a feature or placement. L&Co.’s proprietary Key Impact Index measures impact, not impressions. Using measurable qualifiers, these indicators will determine the impact of a media placement. The Impact Index considers the UVM, message pull through, platform (digital or print), visuals, links, brand in headline and more. This allows L&Co. to set up tangible goals and take accountability for pitching and securing placements and has proven to be helpful for clients to gain a better understanding on the impact of their placement.”
