The PR Net 100, 2022: Savannah Engel Public Relations

After just a handful of years in the biz, Savannah Engel Public Relations has proven itself as au courant as it is stylish. Savannah Engel’s community-minded team supports clients across the fashion, jewelry and entertainment industries with services including PR, event consulting and celebrity and VIP relations. Small but mighty, the young agency planned and produce NYFW runway debuts for Markarian and PatBO last year, and has dressed a who’s-who list of VIPs to date, including Maye Musk, Nicky Hilton, Finnegan Biden, Sydneey Sweeney, Ciara, Emma Roberts, Charlotte Groenveld, Micaela Erlanger and more. Most recently, Engel has expanded her business offerings to include wedding PR, which the agency launched with Ivy Getty’s wedding at the end of 2021. The new service, which is not limited to only VIPs, was designed to help alleviate stress from brides who want their special day featured in publications, and includes everything from finding the right photographers to sourcing wedding dress designers.

Leadership team:

Savannah Engel, Founder

Notable long-term clients:

Markarian, PatBO, Morgan Lane, Naomi Campbell’s Fashion For Relief

New client wins:

Ivy Getty, Marie Oliver, Filson, Ciao Lucia, CULT&RAIN

How are you innovating and moving the industry forward?

“Our motto is ‘long live community,’ and you may ask, what does that mean? Well, we respect and appreciate traditional press; however, we urge our clients to focus on growing their communities through events and activations, social media engagement and collaborations. We believe this will keep a company and branding alive by telling a story in an authentic way and thus, receive loyal followers. Additionally, by doing more than just traditional pitching, you’re creating newness that will give press more meat to write new stories about your brand.”

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